Volta System live v4.0 · 2026
Brand identity · National charging network

An identity that has to work at 110mph and at 4mm.

Client — Volta Energy
Scope — Identity & wayfinding
Sites — 2,400 UK
VOLTA
Contrast floor
7.2:1
Minimum mark
4mm
Roadside legibility
40m
Components
62
01 / Construction

The bolt is a V that fell over. That is the whole idea.

Built on an 8×10 unit field at 26° — the same angle as the wordmark's V. Every vertex lands on a grid intersection, so the mark can be cut, routed, extruded or embroidered without redrawing.

8 × 10 UNITS 26° AXIS
a

26 degrees, everywhere

The bolt's axis, the V's inner angle and the italic on the wayfinding arrows are all 26°. One angle holds the system together.

b

Clearspace is the bolt's own width

Simple enough that a signage contractor gets it right without a manual on site.

c

Survives 4mm

Tested at RFID-card size. Below that the seven vertices merge, so the wordmark is used alone.

d

Never on a photograph

The mark sits on void, volt or white. If a photo is needed, it gets a solid plate — not a scrim.

02 / Lockups

Four builds, chosen by viewing distance.

Horizontal for screens and print, stacked for pylon signage, mark-only for hardware and app icons, inverted for the volt estate.

01 Horizontal
Volta
Charging network
02 Stacked
Volta
03 Inverted
Volta
Est. 2019
04 Mark only
03 / Colour

Volt is a state, not a decoration.

Volt only ever means "power is flowing." If a surface is not communicating charge, it does not get volt. That single rule is what keeps the colour loud after four years.

Void
#0A0D0C
The ground for every screen and every unit housing.
Volt
#C9F24E
Live charge only. Never a background for body copy.
Bone white
#EEF2F0
Type on void. Slightly green so it sits with volt.
Signal
#FF5C2B
Faults and offline states. Nothing else, ever.
Coolant
#4EC9F2
Queued and scheduled. The patient counterpart to volt.
Volt on void14.8 : 1
White on void15.6 : 1
Void on volt14.8 : 1
White on volt1.06 : 1 — banned
04 / Typography

Tight grotesque for voice. Mono for anything a machine knows.

If a number comes from a sensor — kilowatts, minutes, bay number, price — it is set in mono. Humans get the grotesque. The split is absolute and it makes the interface readable at a glance.

Display / 70
Charge in twelve.
Headline / 34
2,400 bays. One tap. No app required.
Subhead / 19
Find a bay, plug in, drive away.
Body / 14.5
Volta runs the UK's second-largest rapid network. The identity had to survive being screen-printed onto a bollard, laser-cut into a canopy, and rendered at sixteen pixels inside a car's head unit — often on the same site.
Machine / 11
150 kW · Bay 04 · 12 min · £0.68/kWh

Setting rules

Display
Inter · 800 · −3.2px tracking
Headline
Inter · 700 · −1.3px
Body
Inter · 400 · 14.5/1.65
Machine
Mono · 11px · +2.4px · uppercase
Roadside
Inter 800 · min 180mm cap height
Never
Italic. Letterspaced display. Sentence case on machine data.
Sensor data is always mono. If you are unsure whether a number is machine data, ask whether it changes on its own.
05 / Application

Hardware, screen, road and card — one system.

The charge-state language is identical across the unit display, the app, the RFID card and the forecourt totem. A driver learns it once.

Rapid unit · 150kW
64%
Driver app · charge state
Bay 04 · Live
64%12 min remaining
Stop charge
Forecourt totem
04
Service vehicle livery
Volta
Cable management · flow indicator
RFID card · mark at 4mm
Volta
4471 0092 8813
06 / Motion

Everything moves the way current does.

Fast in, slow out, then hold. Three behaviours cover every state in the network — arrival, transfer and availability.

Mark strike · arrival
Transfer · charge fill
Availability ping
VoltaIdentity systemWayfindingHardware UILiveryMotion Colour & contrast62 components VoltaIdentity systemWayfindingHardware UILiveryMotion Colour & contrast62 components