Aedion — a brand for the patient investor.
A six-month engagement to rebuild the identity, web, and reporting templates for a Berlin wealth manager.
One project, three references, one piece of bad advice. ~3,400 readers. Easy to leave.
Subscribe →A six-month engagement to rebuild the identity, web, and reporting templates for a Berlin wealth manager.
Identity, packaging, and a quietly ambitious e-commerce build for the third-generation Hong Kong tea family.
A weekly newspaper for coffee people, designed and shipped on a 7-day cycle.
A government typeface for the Estonian state, on a 14-week sprint.
Naming, marks, type systems, voice, and the hundred small decisions that make a brand feel inevitable. We work with founders directly, on engagements that typically run eight to fourteen weeks.
Marketing sites, e-commerce, brand-led product surfaces. Designed in-studio, built by our two-engineer team.
Books, journals, packaging systems, signage. We art-direct production and ship physical samples.
Bespoke typefaces drawn for a single client, in-house, on a four-month minimum.
A 90-minute call, then a written brief, sent back to you. We do not start until you sign it.
Three directions on paper, walked through with you in person. We do not show comps.
One direction, taken to production. Weekly Friday share-outs, no surprises at the end.
You launch. We stay on a six-month retainer, free, in case anything breaks.
"I have hired four agencies in twelve years. Lumin is the only one that delivered exactly what they said they would, on the day they said they would. The work is also, for what it's worth, excellent."
"They told us to delete eighty percent of our website. We thought they were mad. We did it. Conversion went up forty-one percent. They were not mad."
"The most patient and most opinionated studio we have ever worked with. The two are not, as we discovered, mutually exclusive."
Tell us a paragraph about it. If we can help, we reply within 24 hours, in person, never via a portal. If we can't, we'll point you to a studio that can.